From today, 8 July, an advert for the Ironbridge Gorge Museum Trust is running on Sky TV to promote its ten museums for the summer holidays.
The 30-second ad was funded by the National Lottery Heritage Fund.
In June a film crew spent time at Blists Hill Victorian Town, Enginuity, Coalbrookdale Museum of Iron, Coalport China Museum and the Darby Houses filming with members of staff and volunteers.
To get a glimpse behind the scenes of filming, see our Instagram post here.